Three Killer Cs

“…to be successful over the long term in the world of technology as a service, everyone needs to develop more sophisticated tactics to combat the three killer Cs of cost, churn, and commoditization…”

– TSIA, Technology-as-a-Service Playbook

We can’t stop at product-market fit if we want to build the value of our SaaS companies. There is always a metric to optimize, something to dig into and improve.

By |2018-10-07T17:00:10+00:00April 11th, 2017|B2B SaaS, Customer Success, Operations|0 Comments

About the Author:

Jay is a former B2B SaaS company executive and Founder of Customer Imperative, a B2B SaaS consulting firm. He is obsessed with customer segmentation, metrics and ensuring that his clients retain their customers and drive upsells to maximize customer lifetime value. Husband to one, dad to three. Loves running, playing guitar, and beach days.

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