Customer Portfolio Segmentation for Customer Success Managers

Customer portfolio segmentation strategy is usually determined by size of account, industry vertical, product package purchased, or a combination of these and other factors.

While this defines the company’s customer engagement strategy at a macro-segmentation level, it’s also important for CSMs to think about their own portfolios as a book of business that also needs to be segmented. This will help them determine where best to invest time and energy into each customer.

Consider the following segmentation model:

Screen Shot 2017-04-24 at 2.19.50 PM

Customers on the right side of the quadrant, Strategic and Monitor accounts, will be the source of most portfolio revenue expansion. Key accounts will are cash cows buffeting the recurring revenue base against more volatile segments. Also leverage key accounts for references and advocacy in the marketplace.

We should minimize efforts on low dollar, low growth accounts in the Maintain segment.

As SaaS companies grow segmentation naturally happens at the team level, but portfolio-level segmentation can help CSMs protect their most precious resource, their time.

By |2018-10-07T22:53:59-04:00April 24th, 2017|Customer Segmentation, Customer Success|0 Comments

About the Author:

Jay is a former B2B SaaS company executive and Founder of Customer Imperative, a B2B SaaS consulting firm. He is obsessed with customer segmentation, metrics and ensuring that his clients retain their customers and drive upsells to maximize customer lifetime value. Husband to one, dad to three. Loves running, playing guitar, and beach days.

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