Jeff Breunsbach

Managing Partner
Jeff serves as Customer Imperative’s Director of Accounts, overseeing business operations and ensuring the delivery and quality of all client engagements. Since joining the company in 2018 Jeff has worked with numerous B2B SaaS clients to drive revenue growth through customer success strategy and execution.

Prior to joining Customer Imperative Jeff was an Account Director at Levelwing, a premier digital marketing agency based in Charleston, SC. There he oversaw delivery of services for a number of the most notable and recognizable enterprise B2B and B2C brands in the world.

Outside of work, Jeff loves spending time with his wife and their cockapoo, Toby. He is an avid golfer and athlete, and enjoys staying abreast of current business and financial news topics.

Jeff believes that great communication, standardization and process consistency lead to high customer engagement, satisfaction, loyalty, retention and growth. He has built and deployed frameworks and toolkits that allow our clients to realize these benefits, most notably, the SaaS Services Project Manager Toolkit.

Jeff is a graduate and active alumnus of the College of Charleston in Charleston, SC where he currently resides.
College of Charleston
Beatty School of Business

BS in Business Administration
Concentration in Finance

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Posts by Jeff Breunsbach
Revisiting the 2019 KeyBanc Capital Markets SaaS Survey Results
KeyBanc released its 10th annual SaaS survey which was conducted in 2019 to provide useful operational and financial benchmarking data to executives and investors in SaaS companies. Learn More ›
Steve Bernstein, Waypoint Group
In this episode, we are joined by Steve Bernstein, the Founder of Waypoint Group and TopBox. Steve has spent his career perfecting the art of customer feedback and NPS programs as It relates to software companies. Steve offers up his opinion on when to survey customers, the types of questions you should be asking, and […] Learn More ›
Katie Yagodnik, Monster
In this episode, Jeff and Katie talk through how Monster has had to leverage customer success technology to deploy against their customer journey. She has worked cross-functionally to implement the tool, data and processes to help her customer success team manage their books of business effectively.  --Big shout out to Katie and the Monster team!Monster: […] Learn More ›
EP017 - Lauren Culbertson, LoopVOC
Jay and Jeff sit down with Lauren Culbertson, Founder and CEO of LoopVOC. They talk through some key topics that link Voice of Customer programs to the larger business strategy:  The importance of having consistent feedback loops How VOC programs play into your customer success strategy Why the voice of the customer has become so […] Learn More ›
Gail and Bruce Montgomery, ExperienceYES
Jay and Jeff sit down with Gail and Bruce Montgomery to talk through how Improvisation and art of Stand-Up Improv can be applied to business. --Big shout out to Gail and BruceGail: --This podcast is brought to you by Jay Nathan and Jeff Breunsbach of Customer Imperative, where we help B2B SaaS organizations build growth […] Learn More ›
Stacie Ward, Red Canary
This week we sat down with Stacie Ward, VP Customer Care at Red Canary. Her tenure in both sales and CS has made her an expert at taking an integrated approach to CS. She's really looking at ways to build long-term relationships with her customers In order to stay solutions-focused and drive retention In her […] Learn More ›
Abby Hammer, ChurnZero
This episode, Jay and Jeff welcome Abby Hammer, Chief Customer Officer and Head of Products at ChurnZero. She's a rockstar that marries product and customer success and lets us in on her best strategies for connecting the two. --Big shout out to Abby and ChurnZero: Hammer: --This podcast is brought to you by Jay Nathan […] Learn More ›
Jennifer Kirkland, Conversica
Jay and Jeff are joined by Jennifer Kirkland, Vice President of Customer Success Operations and Professional Services at Conversica and an experienced leader in CS Ops, account management, and product management. Tune in to hear her talk about her approach to CS Ops and change management throughout an organization. --Big shout out to Jennifer and […] Learn More ›
Nalu Medeiros, foreUP Golf
Nalu Meideros, Director of Customer Success at foreUP joins Jeff and Jay in this episode. ForeUP is the first cloub-based point-of-sale software for the golf industry based in the Silicon Slopes (aka Lehi, Utah). He talks about the need for constant improvement in Customer Success, customer segmentation, hiring CSM’s, and more! Learn More ›
Cindy Zhou, LogRhythm
Jeff and Jay sit down with Cindy Zhou, Chief Marketing Officer at LogRhythm (Former CMO at Level Access), where their security intelligence and analytics platform enables organizations to detect, contain and neutralize cyber threats with threat lifecycle management. She’s a pioneer of a cross-functional approach to Customer Success and connecting every department, from product to […] Learn More ›
"What is CS" Webinar
On part two of our webinar series, you’ll hear from Customer Imperative’s very own CS Ops expert, Jeff Breunsbach. He’s worked with over 30 SaaS companies during his tenure at Customer Imperative’s and has a wealth of knowledge to share about what Customer Success means for SaaS organizations. Learn More ›
Marketing Jam Session w/ John Wood (3 Point LLC)
On today's episode we are bringing on John Wood for our first install of Jam Session's, where we connect with fellow CS consultants to dive Into topics surrounding customer success. For this episode we talk about the dynamics between marketing and customer success, how to navigate "current customer marketing" and approaches we've seen with our […] Learn More ›

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