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B2B SaaS
B2B SaaS
Customer Success as a Culture
Customer success is no longer just a department. It’s the basis of an organization’s operational execution and culture.
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By Jeff Breunsbach
B2B SaaS
Enhance Your Customer Relationships
SaaS offerings might be live in the cloud, but your relationships with customers don’t.
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By Jeff Breunsbach
B2B SaaS
Owning the Number
The drum beat is getting louder in the B2B SaaS world: Customer Success Management teams need to align themselves with revenue.
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By Jay Nathan
B2B SaaS
Customer Success through Channel Partners
A comprehensive “partner success” strategy can help overcome challenges and significantly decrease the failure rate of reseller alliances.
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By Jay Nathan
B2B SaaS
The Makings of a Great Customer Success Email
While there is still some level of automation involved, the combination of automation and personalization is a scalable way to engage with customers.
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By Jeff Breunsbach
B2B SaaS
Should CSMs Own Cross Selling?
So, if your cross sell opportunities involve selling into a new group within an existing customer or against a competitor’s new logo sales executive, consider having an AE handle the opportunity.
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By Jay Nathan
B2B SaaS
Customer Success Alignment to SaaS Metrics
We're firm believers that Customer Success teams should play a role in driving these metrics.
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By Jay Nathan
B2B SaaS
In-App NPS: Good idea or bad? (spoiler alert: it's bad)
In the moment, a user’s perception of your company could swing wildly depending on the quality of or ease with which that transaction was executed.
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By Jay Nathan
B2B SaaS
Why aren't you letting CSMs design the customer journey?
One challenge that we have in Customer Success organizations is retaining and growing our best individual contributors.
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By Jay Nathan
B2B SaaS
Three Killer Cs
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By Jay Nathan
B2B SaaS
What if customers only paid for performance?
In other words, if our product doesn’t produce measurable results, no cash changes hands.
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By Jay Nathan
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