Customer Portfolio Segmentation for Customer Success Managers

By Jay Nathan
 / Published April 24, 2017

Customer portfolio segmentation strategy is usually determined by size of account, industry vertical, product package purchased, or a combination of these and other factors.

While this defines the company’s customer engagement strategy at a macro-segmentation level, it’s also important for CSMs to think about their own portfolios as a book of business that also needs to be segmented. This will help them determine where best to invest time and energy into each customer.

Consider the following segmentation model:

Customers on the right side of the quadrant, Strategic and Monitor accounts, will be the source of most portfolio revenue expansion. Key accounts will are cash cows buffeting the recurring revenue base against more volatile segments. Also leverage key accounts for references and advocacy in the marketplace.

We should minimize efforts on low dollar, low growth accounts in the Maintain segment.

As SaaS companies grow segmentation naturally happens at the team level, but portfolio-level segmentation can help CSMs protect their most precious resource, their time.

About the Author

Jay’s focus at Customer Imperative is on developing the team to deliver highly impactful revenue growth and customer experience outcomes for world-class clients as a thought leader in the customer success industry. See full bio ›

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