I'm often asked if CS is a derivative of sales or support...

By Jay Nathan
 / Published February 12, 2020

The answer is neither.

It's consulting.

Identifying goals and strategic outcomes and helping customers map a path to achieving those outcomes - this motion is highly consultative. ...and behind that?

Solid customer support and product engineering functions that can capture, track and resolve **problems** reliably and quickly.

Then CS can remain in a proactive, strategic posture with the customer. How are you differentiating support, sales and customer success in your company?

#customersuccess

About the Author

Jay’s focus at Customer Imperative is on developing the team to deliver highly impactful revenue growth and customer experience outcomes for world-class clients as a thought leader in the customer success industry. See full bio ›

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