Journal

Measuring B2B CX in SaaS: What are the metrics that matter?
According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Learn More ›
Cindy Zhou, LogRhythm
Jeff and Jay sit down with Cindy Zhou, Chief Marketing Officer at LogRhythm (Former CMO at Level Access), where their security intelligence and analytics platform enables organizations to detect, contain and neutralize cyber threats with threat lifecycle management. She’s a pioneer of a cross-functional approach to Customer Success and connecting every department, from product to […] Learn More ›
"What is CS" Webinar
On part two of our webinar series, you’ll hear from Customer Imperative’s very own CS Ops expert, Jeff Breunsbach. He’s worked with over 30 SaaS companies during his tenure at Customer Imperative’s and has a wealth of knowledge to share about what Customer Success means for SaaS organizations. Learn More ›
Marketing Jam Session w/ John Wood (3 Point LLC)
On today's episode we are bringing on John Wood for our first install of Jam Session's, where we connect with fellow CS consultants to dive Into topics surrounding customer success. For this episode we talk about the dynamics between marketing and customer success, how to navigate "current customer marketing" and approaches we've seen with our […] Learn More ›
Carrie Gregg, Ministry Brands
Welcome back! This episode Jeff sat down with Carrie Gregg from Ministry Brands, a family of software companies across North America, serving more than 115,000 churches and faith-based organizations thrive in a digital world. She dives into how she built Customer Success at Ministry Brands from the ground-up. A success story you don’t want to […] Learn More ›
CS Operations Webinar with Jason Conrad
Jason Conrad, product marketing and customer success expert, teams up with Cori Pearce, Marketing Director at ChurnZero to discuss all things Customer Success Operations. Jason lays out how Customer Success can drive revenue and how to ignite, structure, and grow CS Ops in your organization.  Learn More ›
Dave Duke & Drew Kelley, MetaCX
For episode 6, Jeff and Jay sat down with Dave Duke and Drew Kelley of MetaCX, a company seeking to transform how businesses manage their customers and how customers manage their vendors. Dave Duke shares his view of the transformation of Customer Success operations, while Drew Kelley provides insight into how Customer Success plays out […] Learn More ›
Are your CS efforts trending alongside your growth?
“If you don’t know where you’re going, you might wind up someplace else.” —Yogi Berra Learn More ›
Scaling customer success: how a RACI matrix can take you from chaos to seamless coordination
There’s an old saying that “a camel is a horse made by a committee,” suggesting that teams make a mess of things that individuals could handle just fine. Learn More ›
3 Reasons to Invest in Customer Success Operations
Customer Success Operations (CSO) is a much newer invention, and it plays a vital role in ensuring that Customer Success (CS) is doing the right things and headed in the right direction. In short, CSO teams are responsible for building and executing those data-driven processes that keep customers coming back and turn them into promoters. Learn More ›
Danielle Weinblatt, Entelo
In episode 5, Jay talks with Danielle Weinblatt, Chief Product Officer at Entelo who pioneered their recruitment software to help HR teams discover, qualify, and engage with top talent. She gives us her expertise on CSM responsibilities, compensation, and approaches to blending CSMs and account managers. Learn More ›
Lisa Pratt, Kronos
Jay is joined by Lisa Pratt, Vice President of Customer Engagement Marketing at Kronos. She’s spent years helping companies capitalize on the benefits of mining customer data and helped lead Kronos through a massive transformation in relation to their business model. Learn More ›
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