B2B SaaS - Customer Imperative

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Tag: B2B SaaS

Customer Retention

Grow Faster with a Customer-First Approach

Customer Success teams are looking to harness data to produce insights they can act against to reduce customer churn and increase satisfaction and upselling opportunities. Learn More ›

By Jay Nathan

Marketing Jam Session w/ John Wood (3 Point LLC)

On today's episode we are bringing on John Wood for our first install of Jam Session's, where we connect with fellow CS consultants to dive Into topics surrounding customer success. For this episode we talk about the dynamics between marketing and customer success, how to navigate "current customer marketing" and approaches we've seen with our […] Learn More ›

By Jeff Breunsbach

Why Its Time to Build a CS Ops Role - Q&A Part 2

Much like the evolution within the Sales team and the creation of “Sales Ops”, Customer Success is on a similar trajectory. It is becoming vitally important to drive successful outcomes for your customers (i.e. Customer Success) and it is even more critical to build out “Customer Success Operations”. Learn More ›

By Jason Conrad

Customer Success Isn’t an Add-On. Start Early to Win Later.

Using the proprietary Scale Studio dataset of hundreds of SaaS startups, we’ll look at the metrics that venture investors use to link your company’s valuation to success in Customer Success -- then dive into the tactics for adapting your CS program to your company’s high-touch or low-touch sales model. Learn More ›

By Jay Nathan

The Groove of Revenue Health Forecasting

Creating the ability to consistently deliver revenue health will improve the predictability and cross-functional strategy of your business. The challenge is setting aside the time to do so. Learn More ›

By Jason Conrad

Why SaaS growth is about more than new logos

Opportunities exist outside of new logo sales to impact revenue growth specifically through upsell and renewal execution within the customer base. Learn More ›

By Jay Nathan

Customer Imperative adds Sheryl Hawk, VP of Customer Success at Agari, to Board of Advisors

Sheryl will provide her expertise as Customer Imperative scales the organization. Learn More ›

By Jeff Breunsbach

Growing and Scaling Customer Success

Designing and implementing customer success for B2B SaaS. Learn More ›

By Jay Nathan

Customer Growth

Is Your Customer Segmentation Too Basic?

Most B2B SaaS companies know that not all customers are the same. The concept of segmenting customers, and building an account coverage model based on these segments, is not a new idea. Learn More ›

By Jeff Breunsbach

Customer Experience

Stop Chasing the Net Promoter Score

NPS’s high response rates and open-ended feedback mechanism allow customers to cut straight to the heart of their pleasure or disdain. Learn More ›

By Jeff Breunsbach

Maybe you should blow up customer success and start over

Customer success begins with a recognition that customer retention and growth is critically important to a SaaS business. Learn More ›

By Jay Nathan

Customer Experience

Can an NPS overhaul get higher response rates?

Do you ever open a survey, only to find a huge set of questions and immediately close it? You’re not alone. Learn More ›

By Jay Nathan

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