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Customer Expansion
B2B SaaS
Owning the Number
The drum beat is getting louder in the B2B SaaS world: Customer Success Management teams need to align themselves with revenue.
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By Jay Nathan
B2B SaaS
The Makings of a Great Customer Success Email
While there is still some level of automation involved, the combination of automation and personalization is a scalable way to engage with customers.
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By Jeff Breunsbach
B2B SaaS
Should CSMs Own Cross Selling?
So, if your cross sell opportunities involve selling into a new group within an existing customer or against a competitor’s new logo sales executive, consider having an AE handle the opportunity.
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By Jay Nathan
Customer Success
The Second Sale
The Second Sale begins immediately after the first sale is closed, and it’s a continuous flow of small wins.
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By Jay Nathan
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