Three Killer Cs

By Jay Nathan
 / Published April 11, 2017

"...to be successful over the long term in the world of technology as a service, everyone needs to develop more sophisticated tactics to combat the three killer Cs of cost, churn, and commoditization..." - TSIA, Technology-as-a-Service Playbook We can't stop at product-market fit if we want to build the value of our SaaS companies. There is always a metric to optimize, something to dig into and improve.]]>

About the Author

Jay’s focus at Customer Imperative is on developing the team to deliver highly impactful revenue growth and customer experience outcomes for world-class clients as a thought leader in the customer success industry. See full bio ›

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