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Three Killer Cs

By Jay Nathan

"...to be successful over the long term in the world of technology as a service, everyone needs to develop more sophisticated tactics to combat the three killer Cs of cost, churn, and commoditization..." - TSIA, Technology-as-a-Service Playbook We can't stop at product-market fit if we want to build the value of our SaaS companies. There is always a metric to optimize, something to dig into and improve.]]>

Published April 11, 2017
About the Author

I've spent my career working in technology companies to build customer-centric teams, processes and technology platforms. In 2017, I founded Customer Imperative, a consulting firm that helps fast-growing B2B SaaS companies improve renewals, increase expansion sales and scale customer engagement. See full bio ›

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