Let’s stop hammering our users with boring, tired content, and start giving them something to anticipate.
Great article on new customer onboarding communication from the Highrise team which describes techniques they use, such as:
I can't believe this is real. This is the most incredible onboarding I've ever seen from @highrise https://t.co/WEllIAgkGj
— Nate Berkopec (@nateberkopec) May 5, 2017
Did you read the quote from the user?
“I can’t believe this is real…”
Do your customers or prospects ever say that?
It takes work to be creative, but interactions like these differentiate you from your competitors – in any industry. Find a way to make it happen and you’re sure to reap the benefits.
This is customer experience innovation, and I’d argue it’s every bit as critical to customer retention as product innovation.
Impersonal drip email campaigns are exhausting (I just unsubscribed from one this morning). But personalized communications are refreshing, and in fact, we’ll gravitate toward them.
Let’s stop hammering our users with boring, tired content, and start giving them something to anticipate. Be unique and give them a reason to engage with you over all the other noise in their day.