SaaS offerings might be live in the cloud, but your relationships with customers don’t.
In a recent article from Neil Patel entitled Only One SaaS Strategy he highlighted FreshBooks.com, an accounting software that sends recently on-boarded clients a cake. That’s right, cake.
In our minds, the cake itself is meaningless but the gesture goes a long way in showing personalized service. Start to think about the on-boarding journey that your customers experience and ask yourself a few simple questions:
Each interaction is an important step to building the relationship with the client – many times this relationship can become a deciding factor when an account is due for renewal. Don’t go through the motions, but rather invest the time and energy to set the relationship up for success from the start.