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How do you manage, maintain and engage *individuals* within your account?
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The journey to combine, correlate, clean, analyze and act upon customer data is never-ending.
Customer insights… what a beautiful vision.
This image paints a beautiful image of what’s possible – and no doubt, achievable – however, the devil is in the details.
Do you know someone in #CustomerSuccess who wants to use #data? They might like @Lookerdata's Customer Health Module https://t.co/cbnreEL4Kq pic.twitter.com/PdzMb8HlH3
— Brie (@brie_bernstein) May 22, 2017
The journey to combine, correlate, clean, analyze and act upon customer data is never-ending. Just ask any data scientist or analyst.
Once you get the basics down – CRM, product usage, support data, etc. – then you can start adding additional user engagement data into the mix.
For example, open rates for emails sent to customers, webinar and conference attendance, social media posts advocating (or detracting) your company.
You see, there are signals of customer health everywhere. The pinnacle of success is not just to see customer data, but to leverage the strongest signals to identify risk, expansion opportunities and take action upon them.
I've spent my career working in technology companies to build customer-centric teams, processes and technology platforms. In 2017, I founded Customer Imperative, a consulting firm that helps fast-growing B2B SaaS companies improve renewals, increase expansion sales and scale customer engagement. See full bio ›
