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Journal

"Our customers are calling our CSMs instead of support."
"Our customers are calling our CSMs instead of support." Learn More ›
Jennifer Kirkland, Conversica
Jay and Jeff are joined by Jennifer Kirkland, Vice President of Customer Success Operations and Professional Services at Conversica and an experienced leader in CS Ops, account management, and product management. Tune in to hear her talk about her approach to CS Ops and change management throughout an organization. --Big shout out to Jennifer and […] Learn More ›
Nalu Medeiros, foreUP Golf
Nalu Meideros, Director of Customer Success at foreUP joins Jeff and Jay in this episode. ForeUP is the first cloub-based point-of-sale software for the golf industry based in the Silicon Slopes (aka Lehi, Utah). He talks about the need for constant improvement in Customer Success, customer segmentation, hiring CSM’s, and more! Learn More ›
Measuring B2B CX in SaaS: What are the metrics that matter?
According to a B2B Marketing survey, two-thirds of marketers are making CX a priority in the next twelve months. Learn More ›
Cindy Zhou, LogRhythm
Jeff and Jay sit down with Cindy Zhou, Chief Marketing Officer at LogRhythm (Former CMO at Level Access), where their security intelligence and analytics platform enables organizations to detect, contain and neutralize cyber threats with threat lifecycle management. She’s a pioneer of a cross-functional approach to Customer Success and connecting every department, from product to […] Learn More ›
"What is CS" Webinar
On part two of our webinar series, you’ll hear from Customer Imperative’s very own CS Ops expert, Jeff Breunsbach. He’s worked with over 30 SaaS companies during his tenure at Customer Imperative’s and has a wealth of knowledge to share about what Customer Success means for SaaS organizations. Learn More ›
Marketing Jam Session w/ John Wood (3 Point LLC)
On today's episode we are bringing on John Wood for our first install of Jam Session's, where we connect with fellow CS consultants to dive Into topics surrounding customer success. For this episode we talk about the dynamics between marketing and customer success, how to navigate "current customer marketing" and approaches we've seen with our […] Learn More ›
Carrie Gregg, Ministry Brands
Welcome back! This episode Jeff sat down with Carrie Gregg from Ministry Brands, a family of software companies across North America, serving more than 115,000 churches and faith-based organizations thrive in a digital world. She dives into how she built Customer Success at Ministry Brands from the ground-up. A success story you don’t want to […] Learn More ›
CS Operations Webinar with Jason Conrad
Jason Conrad, product marketing and customer success expert, teams up with Cori Pearce, Marketing Director at ChurnZero to discuss all things Customer Success Operations. Jason lays out how Customer Success can drive revenue and how to ignite, structure, and grow CS Ops in your organization.  Learn More ›

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